June 26-28, 2024 China (Xiamen) International Cross-border E-commerce Exhibition (hereinafter referred to as “China Cross-border E-commerce Exhibition”) held in Xiamen International Convention and Exhibition Center. The reporter recently learned from the Xiamen City Council for the Promotion of International Trade was informed that this year, China's cross-border e-commerce exhibition in line with the “cross-border e-commerce + live with goods” integration of the development of the trend, in addition to the traditional cross-border e-commerce platforms, but also for the first time to introduce the live ecological institutions stationed in the service of eco-exhibition area.

In recent years, cross-border e-commerce development, by the China Chamber of International Commerce, Xiamen City Council for the Promotion of International Trade, Xiamen International Chamber of Commerce co-sponsored by the Chinese cross-border e-commerce exhibition, since 2022 landed in Xiamen, the cumulative total of more than 1,500 exhibitors over the past three years, with a total flow of 170,000 passengers, reached an intentional amount of 8.2 billion yuan of orders.

This year, China's cross-border e-commerce exhibition continues the theme of “cross-border interconnection - interoperability of the world”, the exhibition scale of more than 50,000 square meters, set up cross-border products, cross-border platforms and integrated service providers, cross-border imports (international exhibition area) three thematic zones, more than 1,200 booths. Nearly 50 mainstream cross-border e-commerce platforms at home and abroad, such as Amazon Global Store, Alibaba International Station, and Global SmarTone, gathered at the exhibition to provide assistance for enterprises to link to the world.

“Live broadcasting, as a very efficient and capable of reaching overseas users, has a very strong driving effect on our expansion of cross-border e-commerce.” Ke Biru, president of the Xiamen Council for the Promotion of International Trade, said that when planning the China Cross-Border E-Commerce Exhibition this year, it has especially increased the combination of the mode of live broadcasting e-commerce, introduced a number of cross-border ecological and live broadcasting ecological enterprises, and helped cross-border e-commerce enterprises to reach overseas customers in close proximity and with high efficiency.

Ke Biru said, at present, Xiamen is focusing on building a new development pattern node city, Xiamen, Xiamen organization part of the BRICS countries and the construction of the “Belt and Road” countries of the famous and excellent commodities on the Chinese cross-border e-commerce exhibition.

It is understood that, in order to further promote cross-border integration, the current China cross-border e-commerce exhibition at the same time, the China Council for the Promotion of International Trade Trade Promotion and Exchange Center held 2024 International Geographical Indications Products Xiamen Fair - “cross-border e-commerce + international geographical indications products”, which is the first national professional exhibition in Fujian Province. This is the first national professional exhibition in Fujian Province, with the theme of “cross-border e-commerce in the new era to lead the new development of geographical indications trading”, holding “docking negotiation + on-site show” and other supporting activities, organizing landmark product enterprises and supply chain enterprises, MCN agencies, KOL to conduct Organize docking talks between enterprises of landmark products and supply chain enterprises, MCN agencies and KOLs. Through the cross-border integration of cross-border e-commerce and international GI products, the cultural characteristics and brand value of landmark products will be enhanced, and the internationalization of landmark products will be facilitated and “going out”.